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INSTANT LOVE is SONGS BETWEEN WOMEN, celebrating mothers, daughters, sisters, friends, lovers and everything in between. Stream the "living album" via playlists and Instant Love Volume 1 is OUT NOW on digital/CD/vinyl

Traditionally when women cover love songs written by men, they change the gender to reflect our heteronormative society. By keeping the gender, as is, Instant Love – a music series by women for women - is saying it’s time for both music and love to evolve and reignite what’s been there all along.

When Instant Records GM Allison Zatarain had the idea for Instant Love in 2016, her goal was simply to explore a new narrative through music. She wanted to offer a different perspective on what it means to love. But then Pandora’s box opened, and what were once traditional love songs were about to be re-imagined as sisterhood anthems that touch on the nuances of female empowerment, self-love, and the LGBTQ spectrum.

With the help of producer, Brill Building songwriter, and The Orchard / Instant Records founder Richard Gottehrer, the two reached out to Brooklyn’s Erin Durant and “soul queen of New Orleans” Irma Thomas to test the idea. Erin’s soft voice singing “Kind Women, won’t you love me tonight” (Buffalo Springfield) and Irma’s pipes crooning “She gave me love, love, love, love, crazy love” (Van Morrison) cemented the project with goose bumps and tears, and Instant Love was born.

The Instant Love series officially launched on International Women’s Day 2017 and has since teamed up with artists such as Nicole Atkins, who recorded Ryan Adams’ “Amy,” Holly Miranda giving a haunting performance on Leonard Cohen’s “I’m Your Man,” and Argentine jazz vocalist Karen Souza breathing new meaning to Bill Withers’ “Ain’t No Sunshine.”

Since, Instant Love has released 17 singles and a compilation “Instant Love Volume 1” that Consequence Of Sound praises as "that rare and perfect balance of homage and freshness" while NPR applauds its “wonderful impracticality of unconditional love - wherever, whenever, and with whomever" and OUT Magazine recognizes as “a creative force that’s upended gendered love songs for a new, diverse generation.””

Instant Love will release their next batch of songs this March to coincide with Women’s Month. The first release will be from Brit-pop indie darling Lola Coca re-imagining “A World Without Love” whose message rings strong: We can’t live in a world without love, we want to live in a world with love and acceptance for all.

Throughout 2018, Instant Love will continue to produce and release songs that speak directly to women from the female gaze. They want listeners to feel a tender excitement they haven’t felt in a while as memories pour in and the urge to connect with the women in their lives pours out.

As they prepare to expand into more languages and countries and launch a podcast, Instant Love is officially an on-going movement about the exploration of love and gender, empowerment from within, and love between women from all over the world.

#LoveInstantLove // Community Web Site

Introducing Instant Love
Instant Love Nest Interview Series
Allison appears on health guru Kimberly Snyder's podcast!

The duo sit and have a love fest...

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OUT Mag talks "Instant Love"

To coincide with the release of "Instant Love Volume 1," label GM Allison Zatarain talks to OUT Magazine.

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Consequence of Sound premieres "I'm Your Man" by Holly Miranda

... with a gripping article penned by Holly about the trouble with binary gender.

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The new Instant Love web site is here!

Dig your teeth in further...

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Presenting INSTANT LOVE!

Instant Records is proud to announce the INSTANT LOVE series, premiering March 8th for International Women's Day...

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